About us

A pioneering company

Founded in 2017, the company was born out of the desire to create something new, combining the excellence of the three fields – Swiss precision instruments, design & communication innovation, and the fashion makeup industry inspired from the glam and runways of Milan.


Companies rise out of a need: to fill a gap in the market, where the customer is asking for a product that isn’t offered to them yet.

L4L Cosmetics is a pioneering company, bringing to market true vision and forward thinking product development.

Its aim is to build tangible innovation and aligning this way the Cosmetics segment to others where sustainability, digitalization, traceability, material science, advanced technologies and industry 4.0 already overturned the market.

We are introducing technology innovations that are essential to facilitate the make-up application process, sustainability and safety, providing an improved make-up experience, while building a solid bridge to tackle the male universe as well.