AGILE
MULTI-PURPOSE
MAKEUP
(AM-PM)
The Rock'n'Roar Playlist is built on the AM-PM (Agile Multi-Purpose Makeup) texture. This uniquely formulated hybrid texture is highly pigmented and adaptable to even the most extreme conditions. Its versatility allows for creating any desired look, whether subtle or bold, blended or graphic.
Rock'n'Roar, adapts perfectly to any intended use on eyes, face, and lips, becoming your sheer or bold lipstick, lip pencil, eyeshadow, eyeliner of any shade, contour, highlighter
It perfectly suits every intended use on eyes, face and lips, offering maximum performance thanks to a Cream-to-Powder texture with a velvet, metallic and iridescent finish.
A hybrid of technological innovation THAT replaces up to 9 references.
With an Agile Multi-Purpose Makeup, there are no rules or predefined application tecniques: thanks to its texture, you can experiment safely with any color. The focus is on color, allowing limitless creativity on eyes, cheeks and lips.
rockin'
SWISSNESS
A PARADIGM SHIFT
"Swissness" is the essence, the DNA of the Roar® brand, which goes beyond the usual concepts of efficiency and rationality usually associated with the term, redefining its fundamentals based on 3 important pillars: Versatility (Agility), Audacity and Elegance.
SWISS
Research & Development
A formula with unique, hybrid, highly innovative and performing texture, designed, engineered and patented by Roar Switzerland R&D team.
HOURS
DEVELOPMENT
TEXTURE
ENDLESS COLOR VARIATIONS WITH VELVET, METALLIC OR IRIDESCENT FINISHES
TEAM
INTERNATIONAL
INVOLVED
(SWITZERLAND-SOUTH KOREA)
Tested in 6+ countries
for over 12 months
(CENTRAL EUROPE-SCANDINAVIA-MIDDLE EAST-SOUTHEAST ASIA-HONG KONG-UNITED STATES)
At the heart of Roar's Mission is the development of an international supply chain that extends from the Swiss headquarters in search of excellence worldwide for the benefit of the consumer. We create the AM-PM texture by relying on authoritative and capable producers who respect our quality and ethical standards.
HOURS OF TEXTURE DEVELOPMENT
TEAM INTERNATIONAL INVOLVED
(SWITZERLAND-SOUTH KOREA)
Tested in 6+ countries
for over 12 months
(CENTRAL EUROPE-SCANDINAVIA-MIDDLE EAST-SOUTHEAST ASIA-HONG KONG-UNITED STATES)
ENDLESS COLOR VARIATIONS WITH VELVET, METALLIC OR IRIDESCENT FINISHES
At the heart of Roar's Mission is the development of an international supply chain that extends from the Swiss headquarters in search of excellence worldwide for the benefit of the consumer. We create the AM-PM texture by relying on authoritative and capable producers who respect our quality and ethical standards.
Cruelty Free + Clean Beauty + Vegan
Excellence requires consistent attention to detail
Roar has always been a pioneer in the field of clean beauty, even before the term became mainstream. The Agile Multi-Purpose Makeup (AM-PM) takes a meticulous approach to ingredients; formulations must comply with the strictest international regulations and Roar's own internal guidelines regarding skin tolerance, allergens, and environmental impact.
Blue Beauty
the roar of the ocean
Designed to be worn throughout the day, we have included a marine-derived active ingredient - Himanthalia Elongata - in the formula, which is a marine seaweed rich in fucosterol and marine carotenoids with antioxidant and anti-aging properties that protect against the adverse effects of blue light (LED, computer screens, smartphones, and tablets), UV, and type A infrared rays from the solar spectrum. Proudly Reef-Friendly Certified.
Proudly Reef-Friendly Certified.
Clean Beauty
The AM-PM texture is formulated with high-quality raw materials, carefully selected at the formulation level, always maintaining a meticulous approach to all included ingredients and their origin.
Water Resistant
The performance remains unchanged even when in contact with water or humid climates. The color tones remain the same from dawn to dusk; the skin does not absorb the pigments and does not leave any stains or imperfections.
At last...
Easily remove makeup in seconds, forget about cotton pads and specific cleansers.
AM-PM is designed to offer high-performance results in the shortest possible time, even with makeup removal. No more complex beauty routines which you had to use despite yourself. Removing makeup in just a few moments is finally possible with a microfiber cloth soaked in warm water. Forget cotton pads and specific cleansers.
A signature fragrance
that delicately intoxicates the senses.
A unique olfactory signature, a secret borrowed from haute perfumery, the notes of black pepper, Tiare flower, and musk delicately intoxicate the senses, leaving a distinctive, well-rounded, and immediately recognizable mark. A stylistic trait is perhaps unusual - but unquestionably rebellious in the world of makeup - while respecting the most sensitive skin, it is free of potential allergens.
sustainability
Environmental Impact and Ecological Footprint
