AGILE
MULTI-PURPOSE
MAKEUP
(AM-PM)
The Rock'n'Roar Playlist is built on the AM-PM (Agile Multi-Purpose Makeup) texture. This uniquely formulated hybrid texture is highly pigmented and adaptable to even the most extreme conditions. Its versatility allows for creating any desired look, whether subtle or bold, blended or graphic.
Rock'n'Roar adapts perfectly to any intended use on eyes, face, and lips, becoming your sheer or bold lipstick, lip pencil, eyeshadow, eyeliner of any shade, contour, highlighter, bronzer, or simply an eyebrow pencil.
Our technologically advanced hybrid replaces up to 9 products, offering peak performance thanks to a lightweight Cream-to-Powder finish in velvet, metallic, or iridescent.
Our technologically advanced hybrid replaces up to 9 products.
With Agile Multi-Purpose Makeup, there are no rules or predefined application tecniques: thanks to its texture, you can experiment safely with any color. The focus is on color, allowing limitless creativity on eyes, cheeks, and lips.
rockin'
SWISSNESS
A PARADIGM SHIFT
“Swissness" is the essence, the DNA of the Roar® brand, which goes beyond the usual concepts of efficiency and rationality typically associated with the term, redefining its fundamentals based on 3 essential pillars: Versatility (Agility), Audacity, and Elegance.
SWISS
Research & Development
A formula with a unique, hybrid, highly innovative and performing texture, designed, engineered and patented by the Roar Switzerland R&D team.
HOURS
OF TEXTURE
DEVELOPMENT
ENDLESS COLOR VARIATIONS WITH VELVET, METALLIC OR IRIDESCENT FINISHES
INTERNATIONAL
TEAMS
INVOLVED
(SWITZERLAND-SOUTH KOREA)
TESTED IN 6+
COUNTRIES
FOR OVER
12 MONTHS
(CENTRAL EUROPE-SCANDINAVIA-MIDDLE EAST-SOUTHEAST ASIA-HONG KONG-UNITED STATES)
At the heart of Roar's mission is the development of an international supply chain that extends from the Swiss headquarters in search of excellence worldwide for the benefit of the consumer. We create the AM-PM texture by relying on authoritative and capable producers who respect our quality and ethical standards.
HOURS OF TEXTURE
DEVELOPMENT
TEAM INTERNATIONAL INVOLVED
(SWITZERLAND-SOUTH KOREA)
TESTED IN 6+
COUNTRIES
FOR OVER
12 MONTHS
(CENTRAL EUROPE-SCANDINAVIA-MIDDLE EAST-SOUTHEAST ASIA-HONG KONG-UNITED STATES)
ENDLESS COLOR VARIATIONS WITH VELVET, METALLIC OR IRIDESCENT FINISHES
At the heart of Roar's mission is the development of an international supply chain that extends from the Swiss headquarters in search of excellence worldwide for the benefit of the consumer. We create the AM-PM texture by relying on authoritative and capable producers who respect our quality and ethical standards.
Cruelty Free + Clean Beauty + Vegan
Excellence is achieved through meticulous attention to every detail
Roar has always been a pioneer in the field of clean beauty, even before the term became mainstream. The Agile Multi-Purpose Makeup (AM-PM) takes a meticulous approach to ingredients; formulations must comply with the strictest international regulations and Roar's own internal guidelines regarding skin tolerance, allergens, and environmental impact.
Blue Beauty
the roar of the ocean
Designed to be worn throughout the day, we have included a marine-derived active ingredient - Himanthalia Elongata - in the formula, which is a marine seaweed rich in fucosterol and marine carotenoids with antioxidant and anti-aging properties that protect against the adverse effects of blue light (LED, computer screens, smartphones, and tablets), UV, and type A infrared rays from the solar spectrum. Proudly Reef-Friendly Certified.
Proudly Reef-Friendly Certified.
Clean Beauty
The texture of AM-PM is formulated with high-value raw materials, carefully selected at the formulation level, always maintaining a meticulous approach to all ingredients included and their origin.
Water Resistant
The performance remains unchanged even when in contact with water or humid climates. The color tones remain the same from dawn till dusk; the skin does not absorb the pigments and does not leave any stains or imperfections.
In the end.
EASILY REMOVE YOUR MAKEUP WITHIN MINUTES AND SKIP THE HASSLE OF USING COTTON PADS AND SPECIALIZED CLEANSERS.
AM-PM is designed to offer high-performance results in the shortest possible time, even with makeup removal. No more complex beauty routines which you had to use despite yourself. Removing makeup in just a few moments is finally possible with a microfiber cloth soaked in warm water. Forget cotton pads and specific cleansers.
A signature
scent
gently intoxicates
the senses
A unique olfactory signature, a secret borrowed from haute perfumery, the notes of black pepper, Tiare flower, and musk delicately intoxicate the senses, leaving a distinctive, well-rounded, and immediately recognizable mark. A stylistic trait is perhaps unusual - but unquestionably rebellious in the world of makeup - while respecting the most sensitive skin, it is free of potential allergens.
sustainability
Environmental Impact and Ecological Footprint
