AGILE
MULTI-PURPOSE
MAKEUP
(AM-PM)
The AM-PM (Agile Multi-Purpose Makeup) texture is the base of the Rock'n'Roar Playlist, a highly pigmented hybrid texture, versatile even in extreme conditions, designed to create all kinds of looks, from the most blurred to the most graphic, from the most natural to the most intense.
Rock'n'Roar, is also a sheer or bold lipstick, a lip pencil, an impalpable eyeshadow, a creative multicolored eyeliner, a melting blush, an elegant illuminant, a sculpting contour, a bronzing or simply a brow pencil.
It perfectly suits every intended use on eyes, face and lips, offering maximum performance thanks to a Cream-to-Powder texture with a velvet, metallic and iridescent finish.
A hybrid of technological innovation THAT replaces up to 9 references.
With an Agile Multi-Purpose Makeup, there are no restrictions (Do's & Don'ts) and no predefined application procedures: thanks to its texture, it is possible to range safely in the use of any color. The focus is on color, and this allows limitless creativity on eyes, cheeks and lips.
rockin'
SWISSNESS
THE PARADIGM SHIFT
"Swissness" is the essence, the DNA of the Roar® brand, which goes beyond the usual concepts of efficiency and rationality usually associated with the term, redefining its fundamentals based on 3 important pillars: Versatility (Agility), Audacity and Elegance.
SWISS
Research & Development
A uniquely textured, hybrid, highly innovative and high-performance formula designed, engineered and patented by Roar Switzerland's R&D team.
HOURS
DEVELOPMENT
TEXTURE
ENDLESS POSSIBLE COLOR VARIATIONS VELVET, METALLIC AND IRIDESCENT
TEAM
INTERNATIONAL
INVOLVED
(SWITZERLAND-SOUTH KOREA)
Tested in 6+ countries
for more than 12 months
(CENTRAL EUROPE-SCANDINAVIA-MIDDLE EAST-SOUTHEAST ASIA-HONG KONG-UNITED STATES)
At the heart of Roar's Mission is the development of an international production chain that winds its way from its Swiss headquarters to seek out excellence around the world for the benefit of the consumer. We make AM-PM texture by relying on reputable manufacturers capable of meeting our quality and ethical standards.
HOURS DEVELOPMENT
TEXTURE
TEAM INTERNATIONAL INVOLVED
(SWITZERLAND-SOUTH KOREA)
Tested in 6+ countries
for more than 12 months
(CENTRAL EUROPE-SCANDINAVIA-MIDDLE EAST-SOUTHEAST ASIA-HONG KONG-UNITED STATES)
ENDLESS POSSIBLE COLOR VARIATIONS VELVET, METALLIC AND IRIDESCENT
At the heart of Roar's Mission is the development of an international production chain that winds its way from its Swiss headquarters to seek out excellence around the world for the benefit of the consumer. We make AM-PM texture by relying on reputable manufacturers capable of meeting our quality and ethical standards.
Cruelty Free + Clean Beauty + Vegan
excellence MEANS A
CARE
constant attention to detail
A forerunner when it comes to Clean Beauty-even before the term came into common usage-Agile Multi-Purpose Makeup (AM-PM) boasts a meticulous approach to ingredients; formulations must comply with the strictest international regulations, but more importantly, with Roar's internal brand guidelines (policies) in terms of skin tolerability, allergens and environmental impact.
Blue Beauty
the roar of the ocean
Designed to be worn throughout the day, we have included in the formulation an active ingredient of marine origin-Himanthalia Elongata-an oceanic alga rich in fucosterol and marine carotenoids with antioxidant and anti-aging power that protects against the negative effects of blue light (LEDs, computer screens, smartphones and tablets), UV and type A infrared of the solar spectrum.
Proudly Reef-Friendly Certified.
Clean Beauty
The texture of AM-PM is formulated with high-value raw materials, carefully selected at the formulation level, always maintaining a meticulous approach to all ingredients included and their origin.
Water Resistant
Performance remains unchanged even in contact with water or the wettest climates. Color tones remain unchanged from sunrise to sunset, pigments are not absorbed by the skin, and leave no stains or blemishes/ blemishes.
In the end.
REMOVE YOUR MAKEUP IN A FEW MOMENTS, FORGET ABOUT COTTON PADS COTTON AND SPECIFIC CLEANSERS.
AM-PM is designed to deliver high-performance results in the shortest possible time, even in terms of makeup removal. No more complex beauty routines to which, despite yourself, you have had to submit, you can finally remove your makeup in just a few moments, even if only with a microfiber cloth soaked in warm water. Forget cotton pads and specific cleansers, too.
A signature
olfactory
Gently inebriates
the senses
A unique olfactory signature, a secret removed from haute perfumery. It delicately intoxicates the senses with notes of black pepper, Thiarè flowers and musk, to leave a voluptuous and instantly recognizable hallmark. A stylistic figure perhaps unusual-but certainly rebellious in the world of makeup-seems to respect the most sensitive skin, as it is free of potential allergens.
sustainability
Environmental Impact and Ecological Footprint
