I am haute couture, devil's advocate, uncompromising independence. Call me Crimson Callin'. Wear me and no one will be able to contradict your roar again.

GONE IS THE TIME WHEN A SINGLE PRODUCT/COLOR HAD A SINGLE USE DESTINATION.
Rock'n'Roar, is also a sheer or bold lipstick, a lip pencil, an impalpable eyeshadow, a creative multicolored eyeliner, a melting blush, an elegant illuminant, a sculpting contour, a bronzing or simply an eyebrow pencil.

A hybrid of technological innovation that replaces up to 9 references.

You can use me safely and without limits on eyes, cheeks or lips. "Cream-to-Powder"-my revolutionary long-lasting texture with a velvet, metallic and iridescent finish suits all skin types, ethnicities and ages perfectly. I promise you never-before-experienced versatility and the freedom to create the looks you most desire. With me, you'll discover what it means when you're told you won't need anything else. I will enhance your orientations and characteristics every day, and together, we will have no limits. My innovative Connected Packaging will communicate with your smartphone to provide you with a personalized and tailored user-product experience. Roar As You Are

Sunflower wax, mineral clay and vitamin E-these ingredients allow the product to adapt to all skin types, from the most dehydrated to the shiniest, nourishing, matifying and protecting it from oxidative stress.

Himanthalia Elongata Extract: The extract of this seaweed restores elasticity and softness to the skin, has firming, toning and smoothing properties, as it is rich in fucosterol and marine carotenoids, promotes collagen and elastin synthesis in cells. It offers multi-protection from various types of light pollution: blue, UV and IRA (Infra-Red type A) lights, LED lamps, computer monitors, tablet screens and smartphones, preserving cell oxidation. It prevents dehydration and skin aging.

Hold-For-Bold Technology: H4B is a new technological approach that causes pigments to react with air and develop, after waiting for only a few seconds, a higher intensity.

Connected Digital Packaging: an exclusive novelty in the beauty segment, recognizable thanks to a small embossed WiFi icon, makes each and every product unique. Grafted with a passive microchip inside it, it guarantees-thanks to blockchain technology-the complete traceability of the supply chain, anti-counterfeiting and, above all, the implementation of ePAO (Electronic Period After Opening), which monitors the integrity of the product after opening, under optimal conditions of use. By simply bringing your smartphone close to the icon, the Roar iD app (available on AppStore and PlayStore) will enable a range of innovative features and exclusive content.

From Nude to Bold: Start your day with a light makeup and then adapt it to any occasion, thanks to the multi-layering ability of Rock'n'Roar's texture. The yield of color and pigment varies from a more natural effect, to a more pronounced and bold one intensifying with each new/next/next level of application.

Line & Blend: use the special pointed brush to outline strokes and graphisms to your liking, or blend as you wish with your fingers or brushes. You decide the intensity of Rock'n'Roar's color palette, thanks to H4B technology.

Mix & Match: choose two or more of our 24 colors, combine them together, blend them out, and create unique, custom mixes with a velvety, metallic or iridescent finish. Take advantage of the Rock'n'Roar palette's blending capabilities to create new and incredible variations.

Take it off: the "Cream-to-Powder" formulation of Rock'n'Roar is designed to deliver maximum performance and results in the shortest possible time, both in application and removal. Remove makeup in moments, even if it's just with a microfiber cloth soaked in warm water, and forget cotton pads and cleansers if you want. Finally, even removing makeup becomes an agile process and a pleasant moment.

Make your experience even more unique, download the Roar iD app, register the product, activate expiration date monitoring and discover the Roar universe and all the content designed especially for you.

Ready to Roar?

INGREDIENTS: ISODODECANE - POLYGLYCERYL-2 TRIISOSTEARATE - TRIISOSTEARIN - BIS-DIGLYCERYL POLYACYLADIPATE-.2 - DISTEARDIMONIUM HECTORITE - SILICA - TRIMETHYLSILOXYSILICATE - BORON NITRIDE - MICROCRYSTALLINE WAX (MICROCRYSTALLINE WAX) - HELIANTHUS ANNUUS SEED WAX (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX) - PROPYLENE CARBONATE - POLYHYDROXYSTEARIC ACID - PARFUM (FRAGRANCE) - GLYCERYL CAPRYLATE - TOCOPHERYL ACETATE - SODIUM DEHYDROACETATE - CAPRYLIC/CAPRIC TRIGLYCERIDE - TOCOPHEROL - ASCORBYL PALMITATE - HIMANTHALIA ELONGATA EXTRACT - MAY CONTAIN (+/-): CI 45410 (RED 27 LAKE) - CI 77491 (IRON OXIDES) - CI 77499 (IRON OXIDES) - CI 15850 (RED 7 LAKE) - CI 42090 (BLUE 1 LAKE) -